Saturday, December 22, 2007

Come out, come out where ever you are!

Are all the best carpenters, woodworkers, and painters standing on the street corners holding "will work for beer" signs. What about GOOD Network Marketers?

Whoring after existing Networkers and acting like the big banana to attract veterans is so transparent.

Why do most people become involved in Network Marketing? I have read and heard it taught that the biggest attraction is "to be your own boss"; part of the American Dream. The leverage and residual nature of what we do is also very magnetic.

So how do you attract an 'undiscovered' motivated entrepreneur? How many are really running around out there? Where do you go to find them? I'll take 3-5 thank you.

If all we attract is the "low hanging fruit" with another deal, then they are likely to become "low hanging fruit" with our deal. Customers may or may not want to do a business, but they can buy and refer for cash flow.

When I re-read this post, the answers to my questions seem to be embodied in some form of mass marketing, be it print or internet. But we have to know their name so they will know we are talking to them and we have to get close enough so they will hear us. And then we need good ‘chemistry’ with them before we invest our resources. It’s easy, right? Anybody can do this?

Wednesday, December 19, 2007

You haven't made the money you expected, yet?

My involvement in network marketing spans over 35 years, but not non stop.

In my 20's it was probably the enthusiasm that attracted me because I sure didn't understand the compensation they were all running around so excited about. Back then it was products I wanted at wholesale.
Twelve years ago I really caught the concept of leveraged income. I joined a young nutrition company with a great mission and vision. If it were just the products that held me for all this time, I could resign my distributorship and become a wholesale customer only at the same purchase price I pay now.

I was taught years ago by many trainers that all one needs is 3 to 5 go-getters in your downline and you are set for life. So the promise of the big money has held my interest.

Also, with so much blood, sweat, and tears vested in a venture, it is hard to turn and walk away. Don't many of us believe that the exclusivity of our beloved product is going to catch on and become the rage of the age? We hope that our positioning will permit us to ride the wave of momentum to ridiculous income levels.

I believe the fundamental core values of network marketing are both noble and addictive. Once you ‘get’ the concept, it wiggles its way into your mind so deeply that it is hard to root it out. It only gets extracted by a lot of bitterness. That bitterness manifests itself on the internet in the writings of the disgruntled associates that try to poison the minds of the unwary public against network marketing. Were it not for the skepticism and cynicism abounding toward our industry, people would be much more open to the business model and more willing to become involved without old school hype and overselling. Think about those times when you presented to a “virgin” and they were very excited until their close associates shot down their dream.

Life is a learning adventure and it is no different for network marketing. Sometimes we do hitch our wagon to the wrong horse and need to make a change. One of my former business associates had a tag line I just loved. “People that say it can’t be done should stay out of the way of those that are doing it”.